Sooze Hairbrush by Yitzu Chen is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design Competition Category.
BronzeCosmetic Product· 2025
Sooze Hairbrush
by Yitzu Chen
Client: Sooze
Bronze A' Design Award Winner in Cosmetic Product Category
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Verify Award Status for #172156The Design
About Sooze Hairbrush
Sooze is a hairbrush designed for daily haircare at home and while travelling. The bristles retract, so trapped hair can be removed easily and the brush stays protected during storage. A fine mist sprayer is built into the body to moisten the hair and to support the absorption of haircare products. Anti-static bristles help reduce frizz while brushing and massaging the scalp. The compact ergonomic form conceals the functional parts, and a magnetic decorative cover can be changed to personalise the appearance.
The Recognition
About the Bronze A' Design Award
Sooze Hairbrush is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sooze Hairbrush is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sooze Hairbrush splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
- Dimensions & Packaging
- Small: Length101mm x Width60mm x Height 30mm
- Tags
- Hairbrush, Comb, Retractable, Haircare, Bristles
- Production Technology
- In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
- Design Challenge
- This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
- Research
- We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
- Inspiration
- Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
- Project Duration
- The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
- Operation Flow
- Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.
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