Giulia Shelf Storage Shelf

Art Design Award Winner.
Awarded for Good Arts, Crafts and Ready-Made Design.

Giulia Shelf Storage Shelf
by Kevin Chu

  • Awarded April 15, 2011
  • CLIENT: K Ltd DesignLab
  • 8.310
the giulia shelf was conceived to promote the ideology of "messiness". most storage systems subconsiously guide the user to "organize". the giulia shelf promotes the user to just let go and "dump stuff" into it. by combinning several different diameter steel loops into a singular system, it creates an illusion of uncontrolled geometry where there are no flat surfaces. this "forces" the user to stack his/her "stuff" randomly which also accentuates the confusing aesthetic of the shelf.

the giulia shelf was conceived to promote the ideology of "messiness". most storage systems subconsiously guide the user to "organize". the giulia shelf promotes the user to just let go and "dump stuff" into it. by combinning several different diameter steel loops into a singular system, it creates an illusion of uncontrolled geometry where there are no flat surfaces. this "forces" the user to stack his/her "stuff" randomly which also accentuates the confusing aesthetic of the shelf.

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Good  Design

Giulia Shelf Storage Shelf

Good Design

Great Design by Shunji Yamanaka & fuRo

Giulia Shelf Storage Shelf

Great Design by Shunji Yamanaka & fuRo

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Giulia Shelf Storage Shelf

Giulia Shelf Storage Shelf

Kevin Chu

Designer of Giulia Shelf Storage Shelf


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