Kraft Foods Europe – The Wire Branding and Integrated Campaign

Kraft Foods Europe – The Wire Branding and Integrated Campaign
by Taxi Studio

• Awarded April 15, 2012
• CLIENT: Taxi Studio
• 12.107

KFE marketers were stuck in a rut, reinventing the wheel with insights, competitive intelligence, creative – due to a lack of sharing ideas/knowledge across the business. Brief: Brand a “social networking” style, knowledge sharing platform for KFE's 600+ marketers and captivate their imaginations. Solution: We developed “The Wire” as the place to connect. Reminding KFE's marketers to plug in, share and reapply – breaking down conventional silos. For the launch of “The Wire" platform, we uncovered a witty and genuine brand insight about KFE's marketers... they're obsessive about their jobs!