Brigaderia Easter Edition 2012 Packaging
by Gustavo Piqueira
- Awarded April 15, 2013
- CLIENT: Casa Rex
- 10.455
To develop a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells "brigadeiro" sweets, we have recreated advertising prints from the 50's and the 60's and using the brigadeiro as a focal point. By replacing the popular old products (e.g.: margarine, soap, television set…) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter editions clichés.
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