Jaali Bean Brand Development

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Jaali Bean Brand Development
by Steve Todesco

Awarded April 15, 2013
CLIENT: Kaleidoscope
10.791

Jaali Bean partnered with Kaleidoscope for an ongoing brand identity and packaging design engagement. The Jaali Bean brand name was inspired by the transformative idea behind the Hindi word jaali. Taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful & intriguing. Utilizing a contemporary palette and a simple design language, the packaging graphics further convey Accessible India. The photography suggests fresh and homemade. The rich textured background and sophisticated details create a distinct package design.

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