Agraz Restaurant Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Agraz Restaurant Corporate Identity
by Marcelo Lopes Design

  • Awarded April 15, 2013
  • CLIENT: Merchan-Design / Marcelo Lopes
  • 30.670
Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women

Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women

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Agraz Restaurant Corporate Identity

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Agraz Restaurant  Corporate Identity

Agraz Restaurant Corporate Identity

Marcelo Lopes Design

Designer of Agraz Restaurant Corporate Identity


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