Amaranto Restaurant Institutional campaign

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Amaranto Restaurant Institutional campaign
by Marcelo Lopes Design

  • Awarded April 15, 2013
  • CLIENT: Merchan-Design / Marcelo Lopes
  • 11.968
Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile.
The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like.
The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.

Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.

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Good  Design

Amaranto Restaurant Institutional campaign

Good Design

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Amaranto Restaurant Institutional campaign

Great Design by Shunji Yamanaka & fuRo

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Amaranto Restaurant Institutional campaign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Amaranto Restaurant Institutional campaign

CanguRo Mobility Robot Image

Amaranto Restaurant Institutional campaign

Amaranto Restaurant Institutional campaign

Marcelo Lopes Design

Designer of Amaranto Restaurant Institutional campaign


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