Aroxa Certified Flavour Standards

Aroxa Certified Flavour Standards
by Kinneir Dufort

• Awarded April 15, 2013
• CLIENT: Kinneir Dufort
• 12.515

Kinneir Dufort's brand and packaging design for Cara Technology's range of flavour standards has established AROXA™ as the new brand in sensory taste testing. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product.