Dell' Albero limoncello Alcohol packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Dell' Albero limoncello Alcohol packaging
by Kent Walker

Awarded April 15, 2013
CLIENT: Boldinc Brand Innovation
11.721

Dell’ Albero translates to ‘from the tree’ and this inspired the hand-crafted treatment of this iconic Italian lemon liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit. A white ceramic base resembling the tree trunk forms an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Finished with age old hand-crafted techniques, the result is a bold re-interpretation of the traditional Italian limoncello.

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