Glow Print Ad

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Glow Print Ad
by John Vincent Redrico

  • Awarded April 15, 2013
  • CLIENT: Nescafe Decaf
  • 11.135
Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad.  In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!")

Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!")

Learn More
Good  Design

Glow Print Ad

Good Design

Great Design by Shunji Yamanaka & fuRo

Glow Print Ad

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Glow Print Ad

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Glow Print Ad

CanguRo Mobility Robot Image

Glow Print Ad

Glow Print Ad

John Vincent Redrico

Designer of Glow Print Ad


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account