Shoe Class Sneaker store

Shoe Class Sneaker store
by Ruud Belmans

• Awarded April 15, 2013
• CLIENT: Shoe Class
• 45.079

Pinkeye was asked to convert an existing but worn down store space into a hip ‘talk of the town’ sneaker store, on a shoestring - no pun intended. We came up with the idea of the typical classroom as a setting for trés cool sneakers, and as luck would have it we stumbled upon an abandoned school building that was selling off it’s old class and gym furniture for nickels and dimes. At first we had to convince the shop owner, a skate veteran himself, of this 'old skool' design but really soon he totally loved it, creating new fans every day.