Blue Goose Product Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Blue Goose Product Packaging
by Sid Lee

  • Awarded April 15, 2014
  • CLIENT: SID LEE
  • 66.108
SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.

SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.

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Blue Goose Product Packaging

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Blue Goose  Product Packaging

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Sid Lee

Designer of Blue Goose Product Packaging


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