vic & ddory (Mascot) Sports Brand Mascot Toy Collection
by kt Corporation
- Awarded April 15, 2014
- CLIENT: kt
- 16.417
Vic and ddory are the mascots of the new professional baseball team launched by Korea Telecom in winter 2013, kt wiz (Abbrev. for wizard). Being the symbol of the team, the mascots aim to extend the communication platform beyond the stadium experience. Targeted towards the growing population of female and children baseball fans, the mascots named as vic and ddory, together pronounced as 'Victory' was born. Gaining insights from the fans, a list of functional toys are made that are able to show kt wiz spirit and engagement throughout fan's daily life.
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