kt wiz baseball team Brand Identity

kt wiz baseball team Brand Identity
by kt Corporation

• Awarded April 15, 2014
• CLIENT: kt
• 16.595

A unique visual identity for kt wiz (Abbrev. for wizards), the new professional baseball team launched by kt (Korea Telecom) in winter 2013 was designed. To encourage a strong connection with the brand, regional traits are incorporated in the design details along with the unique concept; 'burst of magic' that sets the brand apart from the others. The theme is effectively expressed throughout different media platforms for a solid and consistent visual identity.