ISSA™ Electric Toothbrush

Cosmetic Product Design Award Winner.
Awarded for Good Beauty, Personal Care and Cosmetic Products Design.

ISSA™ Electric Toothbrush
by FOREO AB

  • Awarded April 15, 2014
  • CLIENT: FOREO
  • 27.159
The ISSA™ is the world’s first electric toothbrush to utilize a completely silicone design. This device combines high-intensity pulsations with soft silicone bristles, which in addition to effectively cleaning teeth and removing stains, is far more gentle and hygienic than nylon-bristled toothbrushes. Compact and travel-friendly, the ISSA™ lasts up to 365 uses per full charge, while the brush heads outlast the competition by requiring no replacements for 1 year.

The ISSA™ is the world’s first electric toothbrush to utilize a completely silicone design. This device combines high-intensity pulsations with soft silicone bristles, which in addition to effectively cleaning teeth and removing stains, is far more gentle and hygienic than nylon-bristled toothbrushes. Compact and travel-friendly, the ISSA™ lasts up to 365 uses per full charge, while the brush heads outlast the competition by requiring no replacements for 1 year.

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Good  Design

ISSA™ Electric Toothbrush

Good Design

Great Design by Shunji Yamanaka & fuRo

ISSA™ Electric Toothbrush

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

ISSA™ Electric Toothbrush

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

ISSA™ Electric Toothbrush

CanguRo Mobility Robot Image

ISSA™ Electric Toothbrush

ISSA™ Electric Toothbrush

FOREO AB

Designer of ISSA™ Electric Toothbrush


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