Cavendish & Harvey Fudge and Toffe
by Bettina Gabriel
- Awarded April 15, 2014
- CLIENT: gabriel design team
- 12.865
The balancing act between tradition and modernity. The target was to design an unique product range for an innovative company that reconstitutes itself as a manufacturer of high quality confectionary. The solution is a lavishly packaged and printed with hot foil and a noble high-glossy finish. The photo concept was inspired by the style of classic pralinés. The younger and more modern target group will be addressed by the colors and a loosened typography. The gabriel design team has mastered the balancing act and the client is pleased with rising sales.
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