Breezer Be Bold Limited Edition Spirits

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Breezer Be Bold Limited Edition Spirits
by Interbrand Shanghai Consumer Brand Team

  • Awarded April 15, 2014
  • CLIENT: Bacardi Limited
  • 77.409
Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.

Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.

Learn More
Good  Design

Breezer Be Bold Limited Edition Spirits

Good Design

Great Design by Shunji Yamanaka & fuRo

Breezer Be Bold Limited Edition Spirits

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Breezer Be Bold Limited Edition Spirits

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Breezer Be Bold Limited Edition Spirits

CanguRo Mobility Robot Image

Breezer Be Bold Limited Edition Spirits

Breezer Be Bold Limited Edition Spirits

Interbrand Shanghai Consumer Brand Team

Designer of Breezer Be Bold Limited Edition Spirits


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account