Breezer Be Bold Limited Edition Spirits

Breezer Be Bold Limited Edition Spirits
by Interbrand Shanghai Consumer Brand Team

• Awarded April 15, 2014
• CLIENT: Bacardi Limited
• 49.955

Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.