METAXA ON-METAL Packaging Design

METAXA ON-METAL Packaging Design
by The House of Metaxa

• Awarded April 15, 2014
• CLIENT: The House of Metaxa
• 11.393

In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes. With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production.