Woven cultures – G20 Australia 2014 Corporate Identity

Woven cultures – G20 Australia 2014 Corporate Identity
by Riki Salam and Kate Gosnell

• Awarded April 15, 2015
• CLIENT: G20 Taskforce
• 6.780

Smart, innovative and fresh, the Corporate Identity for G20 Australia 2014 is distinctly Australian and acknowledges its colorful landscapes and Indigenous heritage. The logo represents a weaving together of nations, a gathering of leaders and the journeys they will embark upon throughout 2013-14. Though contemporary use of bespoke Indigenous artwork, and its traditional visual story-telling elements, the identity distinguishes Australia as the host country for the G20 in 2014, and promises a new direction through an emphasis on collaboration and interaction between nations.