Nike Mobile Truck Innovative Running Experience

Interface Design Award Winner.
Awarded for Good Interface, Interaction and User Experience Design.

Nike Mobile Truck Innovative Running Experience
by XCEPT

  • Awarded April 15, 2015
  • CLIENT: Nike Hong Kong
  • 16.284
Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.

Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.

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Good  Design

Nike Mobile Truck Innovative Running Experience

Good Design

Great Design by Shunji Yamanaka & fuRo

Nike Mobile Truck Innovative Running Experience

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Nike Mobile Truck Innovative Running Experience

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Nike Mobile Truck Innovative Running Experience

CanguRo Mobility Robot Image

Nike Mobile Truck Innovative Running Experience

Nike Mobile Truck Innovative Running Experience

XCEPT

Designer of Nike Mobile Truck Innovative Running Experience


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