Nike Mobile Truck Innovative Running Experience
by XCEPT
- Awarded April 15, 2015
- CLIENT: Nike Hong Kong
- 12.153
Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.
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