Brochure of HKYDC 2014 official brochure of the design contest

Brochure of HKYDC 2014 official brochure of the design contest
by Hong Kong Trade Development Council

• Awarded April 15, 2015
• CLIENT: Hong Kong Trade Development Council
• 6.683

The metamorphic and kaleidoscopic graphic in the brochure including the campaign identity is evolved from the concept that design ideas are sparked off after numerous collisions and fusions of varied trivial elements. They like genes and cells under the microscope, that is: constantly changing and evolving. They come from within and determined by our upbringing, our taste and things that we have seen and done in all those years we live. The brochure features not just the works of the competition, but the souls of individuals whose interesting points of view and insights worth more attention.