Reflect Dynamic brand identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Reflect Dynamic brand identity
by Ice9 Interactive

  • Awarded April 15, 2015
  • CLIENT: Dj Sarhi
  • 168.761
Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

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Good  Design

Reflect Dynamic brand identity

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Reflect Dynamic brand identity

Great Design by Shunji Yamanaka & fuRo

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Reflect Dynamic brand identity

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Reflect Dynamic brand identity

CanguRo Mobility Robot Image

Reflect Dynamic brand identity

Reflect Dynamic brand identity

Ice9 Interactive

Designer of Reflect Dynamic brand identity


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