Pepsi MetLife Stadium Exhibition

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Pepsi MetLife Stadium Exhibition
by PepsiCo Design and Innovation

  • Awarded April 15, 2015
  • CLIENT: PepsiCo Design & Innovation, Pentagram
  • 105.834
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

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Good  Design

Pepsi MetLife Stadium Exhibition

Good Design

Great Design by Shunji Yamanaka & fuRo

Pepsi MetLife Stadium Exhibition

Great Design by Shunji Yamanaka & fuRo

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Pepsi MetLife Stadium Exhibition

Inspirational Mobility Robot Design

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Pepsi MetLife Stadium Exhibition

CanguRo Mobility Robot Image

Pepsi MetLife Stadium Exhibition

Pepsi MetLife Stadium Exhibition

PepsiCo Design and Innovation

Designer of Pepsi MetLife Stadium Exhibition


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