BASF Trend Book Trend Information

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

BASF Trend Book Trend Information
by Büro für visuelle Kommunikation Raum Mannheim

  • Awarded April 15, 2015
  • CLIENT: BASF Coatings GmbH
  • 16.186
The global trend book “Under the Radar” is a unique communication tool that provides an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the designers of original equipment manufacturers (OEM) by offering specific trend and color information together with 65 color samples. The design intents to capture and explain these global and regional trends in usable format and an expressive way.

The global trend book “Under the Radar” is a unique communication tool that provides an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the designers of original equipment manufacturers (OEM) by offering specific trend and color information together with 65 color samples. The design intents to capture and explain these global and regional trends in usable format and an expressive way.

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Good  Design

BASF Trend Book Trend Information

Good Design

Great Design by Shunji Yamanaka & fuRo

BASF Trend Book Trend Information

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

BASF Trend Book Trend Information

Inspirational Mobility Robot Design

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BASF Trend Book Trend Information

CanguRo Mobility Robot Image

BASF Trend Book  Trend Information

BASF Trend Book Trend Information

Büro für visuelle Kommunikation Raum Mannheim

Designer of BASF Trend Book Trend Information


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