A TRANSFORMATION FORMULA Cultural engagement
by Tekio
- Awarded April 15, 2016
- CLIENT: TEKIO STRATEGY THROUGH COLLABORATIVE DESIGN
- 22.889
With the task of building a dream that would become the seed of change in people’s hearts, we came up with a four-element approach: defining a department’s identity (where we synthesized their Balance Score Card to 5 attitudes represented by visual icons which assembled a transformation formula), designing the culture, training change agents and creating a communications campaign system that would keep the new culture in people’s minds everyday.
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