HHrley-Davidson Street 750 Mini-Pamphlet

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

HHrley-Davidson Street 750 Mini-Pamphlet
by E-graphics communications

  • Awarded April 15, 2016
  • CLIENT: Harley-Davidson Japan K.K.
  • 4.702
・Harley-Davidson must establish a good relationship with the young adult segment, or males and females age 18-34 with low engagement with the Harley-Davidson brand, in order to gain market share into the future. ・The STREET 750 is a new model offering the riding experience unique to Harley-Davidson motorcyles in urban terrain as opposed to the open road. Its pricing is surprisingly low for the Harley-Davidson brand, under 900,000 JPY, which represents the company’s seriousness towards the young adult target segment.

・Harley-Davidson must establish a good relationship with the young adult segment, or males and females age 18-34 with low engagement with the Harley-Davidson brand, in order to gain market share into the future. ・The STREET 750 is a new model offering the riding experience unique to Harley-Davidson motorcyles in urban terrain as opposed to the open road. Its pricing is surprisingly low for the Harley-Davidson brand, under 900,000 JPY, which represents the company’s seriousness towards the young adult target segment.

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HHrley-Davidson Street 750 Mini-Pamphlet

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HHrley-Davidson Street 750 Mini-Pamphlet

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HHrley-Davidson Street 750 Mini-Pamphlet

HHrley-Davidson Street 750 Mini-Pamphlet

E-graphics communications

Designer of HHrley-Davidson Street 750 Mini-Pamphlet


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