Salon de TE Introductory for Watch Fair

Event Design Award Winner.
Awarded for Good Event and Happening Design.

Salon de TE Introductory for Watch Fair
by Hong Kong Trade Development Council

  • Awarded April 15, 2016
  • CLIENT: Hong Kong Trade Development Council - Creative Department
  • 21.558
An introductory space design of 1900m2 was required, before visitors explored the 145 international watch brands within the Salon de TE. To capture the visitor’s imagination of luxury lifestyle and romance a “Deluxe Train Journey” was developed as the main concept. To create dramatization the reception concourse was converted into a daytime station theme juxtaposed with the interior hall’s evening train platform scene with life-size train carriage windows emitting storytelling visuals. Lastly, a multifunctional arena with a stage opens up to the various branded showcases.

An introductory space design of 1900m2 was required, before visitors explored the 145 international watch brands within the Salon de TE. To capture the visitor’s imagination of luxury lifestyle and romance a “Deluxe Train Journey” was developed as the main concept. To create dramatization the reception concourse was converted into a daytime station theme juxtaposed with the interior hall’s evening train platform scene with life-size train carriage windows emitting storytelling visuals. Lastly, a multifunctional arena with a stage opens up to the various branded showcases.

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Salon de TE Introductory for Watch Fair

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Salon de TE Introductory for Watch Fair

Great Design by Shunji Yamanaka & fuRo

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Salon de TE Introductory for Watch Fair

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Salon de TE Introductory for Watch Fair

CanguRo Mobility Robot Image

Salon de TE Introductory for Watch Fair

Salon de TE Introductory for Watch Fair

Hong Kong Trade Development Council

Designer of Salon de TE Introductory for Watch Fair


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