7UP Global VIS Redesign Visual Identity System

Packaging Design Award Winner.
Awarded for Good Packaging Design.

7UP Global VIS Redesign Visual Identity System
by PepsiCo Design & Innovation

  • Awarded April 15, 2016
  • CLIENT: PepsiCo Design & Innovation
  • 11.811
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.

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Good  Design

7UP Global VIS Redesign Visual Identity System

Good Design

Great Design by Shunji Yamanaka & fuRo

7UP Global VIS Redesign Visual Identity System

Great Design by Shunji Yamanaka & fuRo

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7UP Global VIS Redesign Visual Identity System

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

7UP Global VIS Redesign Visual Identity System

CanguRo Mobility Robot Image

7UP Global VIS Redesign Visual Identity System

7UP Global VIS Redesign Visual Identity System

PepsiCo Design & Innovation

Designer of 7UP Global VIS Redesign Visual Identity System


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