Caleb's Kola Beverage Brand

Caleb's Kola Beverage Brand
by PepsiCo Design and Innovation

• Awarded April 15, 2016
• CLIENT: PepsiCo Design & Innovation
• 49.760

Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar and kola nut extract. The small group of cola lovers who created Caleb’s Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence. The label design aesthetic ties to the simplicity of the product’s ingredients.