Pepsi Perfect Limited Edition Beverage Bottle

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Pepsi Perfect Limited Edition Beverage Bottle
by PepsiCo Design & Innovation

  • Awarded April 15, 2016
  • CLIENT: PepsiCo Design & Innovation
  • 8.697
The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.

The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative design stayed as close to the original prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of bottles featured the date and time, tapping into the strong emotional attachment of the movie’s fan base.

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Good  Design

Pepsi Perfect Limited Edition Beverage Bottle

Good Design

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Pepsi Perfect Limited Edition Beverage Bottle

Great Design by Shunji Yamanaka & fuRo

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Pepsi Perfect Limited Edition Beverage Bottle

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Pepsi Perfect Limited Edition Beverage Bottle

CanguRo Mobility Robot Image

Pepsi Perfect Limited Edition Beverage Bottle

Pepsi Perfect Limited Edition Beverage Bottle

PepsiCo Design & Innovation

Designer of Pepsi Perfect Limited Edition Beverage Bottle


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