METAXA 12 Stars Packaging Design

METAXA 12 Stars Packaging Design
by METAXA 12 Stars

• Awarded April 15, 2016
• CLIENT: METAXA
• 7.456

This Packaging design concept aims to convey premiumness and distinctiveness to make METAXA 12 Stars stand out in the premium amber spirit category. This new packaging has been created to convey 3 key messages: -Embody sensoriality by exclusively using materials that will convey the idea of sensoriality inherent to our concept. -Reinforce the feeling of premiumness by giving a distinct role to the Salamina Warrior and reinforce it as the emblem of the House and as a quality seal. -Enhance the Heritage of METAXA by integrating ‘1888’ in the signature