Doran Doran Liquor brand

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Doran Doran Liquor brand
by Jiyoung Jeon

  • Awarded April 15, 2016
  • CLIENT: Ewha womans university
  • 33.567
DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.

DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.

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Good  Design

Doran Doran Liquor brand

Good Design

Great Design by Shunji Yamanaka & fuRo

Doran Doran Liquor brand

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Doran Doran Liquor brand

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Doran Doran Liquor brand

CanguRo Mobility Robot Image

Doran Doran Liquor brand

Doran Doran Liquor brand

Jiyoung Jeon

Designer of Doran Doran Liquor brand


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