Doran Doran Liquor brand
by Jiyoung Jeon
- Awarded April 15, 2016
- CLIENT: Ewha womans university
- 33.567
DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.
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