Singapore Art Museum Branding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Singapore Art Museum Branding
by Yee Dang Tay

  • Awarded April 15, 2017
  • CLIENT: Singapore Art Museum
  • 21.374
People often view art gallery as high brow and think that art and creativity only reserved for the artist, designer and crafter. While the truth is that it is actually open for everyone to participate, enjoy, explore and grow. Everyone has an innate art, but it takes practices to discover and build. The rebranding concept is to help people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, to help discover and build their child-like curiosity and interest for creative experimentation and art.

People often view art gallery as high brow and think that art and creativity only reserved for the artist, designer and crafter. While the truth is that it is actually open for everyone to participate, enjoy, explore and grow. Everyone has an innate art, but it takes practices to discover and build. The rebranding concept is to help people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, to help discover and build their child-like curiosity and interest for creative experimentation and art.

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Good  Design

Singapore Art Museum Branding

Good Design

Great Design by Shunji Yamanaka & fuRo

Singapore Art Museum Branding

Great Design by Shunji Yamanaka & fuRo

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Singapore Art Museum Branding

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Singapore Art Museum Branding

CanguRo Mobility Robot Image

Singapore Art Museum Branding

Singapore Art Museum Branding

Yee Dang Tay

Designer of Singapore Art Museum Branding


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