Freaktion Craft Beer

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Freaktion Craft Beer
by Allan Suleiman & Breno Frias

  • Awarded April 15, 2017
  • CLIENT: Freaktion
  • 39.622
The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.

The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.

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Good  Design

Freaktion Craft Beer

Good Design

Great Design by Shunji Yamanaka & fuRo

Freaktion Craft Beer

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Freaktion Craft Beer

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Freaktion Craft Beer

CanguRo Mobility Robot Image

Freaktion Craft Beer

Freaktion Craft Beer

Allan Suleiman & Breno Frias

Designer of Freaktion Craft Beer


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