Megurogawa minna no illumination new energy solution

Megurogawa minna no illumination new energy solution
by Hajime Narita

• Awarded April 15, 2017
• CLIENT: Hajime Narita
• 6.009

Great East Japan Earthquake and the Fukushima nuclear accident happened in 2011. Most Japanese were required to take power saving measures, however, illumination decoration with Christmas business was seen in central Tokyo. CreativeOut started to hold an event which allowed them to use the new energy solution. This illumination was lit up by refining waste oil, from households and restaurants where the event was held, into biodiesel fuels to illuminate the area along the Megurogawa river and supported by the government, donations from regional companies.