SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store by Prism Design is a highly esteemed winner of the very prestigious 2017 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.

SilverInterior· 2017

SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store

by Prism Design

Client: Prism Design

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #50897

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store

SugarLady is a pop-up store interior created for a ladies apparel brand in Shanghai, China. The sugar crystal is used as the main theme, linking the interior to the name of the brand. Each display cell is built from a steel frame covered with an industrial nylon sheet. LED panels of 600 by 600 millimetres light the cells from within, so every unit glows softly. The cells are simple and light, so they can be assembled, moved and recombined in many arrangements. The total area is 6 by 10 metres and includes a fitting room.

The Recognition

About the Silver A' Design Award

SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. SugarLady Ladies Brand Pop-up Store Ladies Apparel Popup Store is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Top and Bottom

Where to Get It

Strategic Interior Design for Commercial Spaces

We transform commercial spaces into powerful brand experiences. Specializing in retail, hospitality, and exhibition design, our award-winning studio creates innovative environments that engage customers and drive business results across Asia.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI