Vinicola Cherchi Wine labels design by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2017
Vinicola Cherchi Wine labels design
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #51366The Design
About Vinicola Cherchi Wine labels design
For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.
The Recognition
About the Silver A' Design Award
Vinicola Cherchi Wine labels design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Vinicola Cherchi Wine labels design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Vinicola Cherchi Wine labels design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Packaging and Brand Design Services
We transform brands through innovative packaging and visual identity design. Our award-winning creative team brings over two decades of experience crafting compelling solutions that connect products with consumers and elevate market presence.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Give to the labels a minimal but significative image to preserve the history and quality of the winery and his products
What has been your main focus in designing this work? Especially what did you want to achieve?
The main objective was to create an elegant and refined presentation for wines in particular to achieve a unified image to give a simple but sophisticated style
What are your future plans for this award winning design?
Aspire to new challenges and new goals to reach
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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