Interviews with Giovanni Murgia

I work in design and graphics since 2000 working for several local and national companies. I come from a technical training in architectural design but always giving shape to ideas has always been my dream.

A little by chance, a bit out of necessity. I have always felt the need to express with feelings and colors a feeling to be shared with the rest of the way. Giving shape to ideas has always been my professional aspiration, then seeing people who relate to my designs fills me with joy.

Analysis, rigor and consistency between idea and objective.

A mixture of excitement and fear. Surely the phase of analysis, research and development of the idea is the most exciting one, in which many sensations follow each other. Then the physical realization phase is one in which the fears emerge but then dissolve.

Surely the curiosity and the desire to experiment, the cross training and the different experiences.

My growth path has been very transversal, many experiences from which I have learned teaching. In the future I would like to bring my work to ever greater levels and to measure myself with ever greater challenges.

Try, try, try. Be curious and do not stop at the first difficulties.

I don't think I can teach anyone.

My work routine is varied, I do not have a typical day. In the morning I wake up and start the day. That's all

I read, I surf on web, I watch, I listen. The Internet is an inexhaustible source of news and inspiration. Design trends are important because they dictate the passage of time. Then there are styles that never die.

Non potevo rispondere in modo preciso. Penso che sia una sorta di istinto, di sentimenti, combinato con l'esperienza che ti fa dire: sì, questo è un buon lavoro.

Because the delivery time has arrived (smile)

I could not say

The music is inspiring, the travels, the people. I live in a simple way, enjoying the little things and drawing inspiration from what surrounds me.

I usually work alone, in some rare team case. My work process is directed towards a very strong rigor and dedication. Those who work with me must share the same ideas

First the prestige of the event, according to the possibility of showing my work to the world and the third the pleasure of joining the winners.

The inspiration comes from the territory and its history, specifically from an element that characterizes the marine landscape of the locality where these wines are born. In fact, the Mangiabarche Lighthouse is an icon of the Island of Sant'Antioco that has welcomed those arriving from the sea for almost a century.

I wanted to achieve a clean and minimal design but at the same time of great visual impact. A design that could tell the story of this territory and its wines but at the same time make these products contemporary and captivating.

Other labels inspired by this design will be born for other wines in the cellar

This concept took about 2 months of work, from the creative phase to the realization phase

The design was created on commission for the Cantina di Calasetta company

The customer's request was to create a line of wines suitable for a young audience but attentive to quality, while at the same time rejuvenating the image of the cellar which dates back to 1932.

I consider this work a project worthy of participating in design competitions

Inspiration was the history of this wine and of the territory. A unique wine that comes from centenary vines in the land of centenarians.

I wanted to get a clean and simple design but at the same time very elegant and prestigious.

Bring this design into other competitions

2 months have passed between the idea and the realization

The project was commissioned by the winery that produces this wine

Companies that appreciate design and my style

The uniqueness of this design lies in the concept behind it and that represents wine well

The name is the ancient way of calling the Assyrian-Babylonian plant of the screw. They called the screw tree Kannu Na Um. This way of calling the screw dates back to the history of the Shardana people, the ancient people who lived in Sardinia. Kannu Na Um means "our sapling" and sounds like Cannonau.

The technology in making this label is very important. The technique of cast gold makes everything very elegant and prestigious

Because I think that competitions are a valid way to make themselves known to the world

La prima idea era quella di dare continuità all'immagine delle etichette rispetto alle precedenti ma conferendo maggiore prestigio ed eleganza al loro design. Quindi rappresentare il concetto della sabbia sulle etichette per richiamare la caratteristica di questa cantina e dei suoi vigneti: essere allevati sulla sabbia del mare a poca distanza dalla costa.

Volevamo raggiungere un risultato che desse eleganza e prestigio a questi vini e che nello stesso tempo li rendesse unici e riconoscibili.

Dare sempre maggior risalto al mio lavoro e raggiungere sempre obiettivi più importanti.

Il lavoro, dal concept alla realizzazione, è durato circa 2 mesi.

Diciamo che la linea era già tracciata. Trattandosi di un restyling non volevamo allontanarci troppo dal concept delle etichette precedenti ma volevamo anche dare un tocco di maggiore eleganza e stile.

Il lavoro è stato commissionato dall'azienda titolare del marchio

Sicuramente la ricerca dei materiali e la cura nella realizzazione e la voglia di creare un design esclusivo e d'impatto.

Seguo molto il lavoro di un designer di etichette italiano ma per questo specifico progetto non ho preso ispirazione da nessuno

I clienti che già bevono questi vini sono persone attente alla qualità e all'aspetto visivo di un packaging, sia in Italia che all'estero dove i vini sono distribuiti. Si tratta di vini di altissima qualità per cui il design delle etichette gioca un ruolo fondamentale per rappresentare al meglio la qualità dei vini dentro la bottiglia

Non saprei dire

Molto semplice. Il nome deriva dalla caratteristica che distingue questi vini: provenire da uve coltivate sulla sabbia.

I programmi di grafica vettoriale e la prototipazione 3D in fase di progettazione.

Il fatto che ogni etichetta da sola rappresenta il concetto ma che tutte insieme costituiscono un design unico che rafforza il concetto stesso.

Si abbiamo collaborato con un designer 3D che in fase di progettazione ci ha aiutato a visualizzare il risultato finale ed essere maggiormente incisivi nella fase di presentazione al clliente.

Abbastanza importante

Abbiamo fatto delle ricerche quali-quantitative su un campione di persone qualificate per capire come diverse versioni del progetto influenzassero la loro percezione in termini di qualità percepita e stimolo all'acquisto.

Sicuramente l'aspetto tecnico di realizzazione delle etichette.

Perchè credo si tratti di un design molto particolare e dallo stile definito e identitario.

Non saprei dire

Give to the labels a minimal but significative image to preserve the history and quality of the winery and his products

The main objective was to create an elegant and refined presentation for wines in particular to achieve a unified image to give a simple but sophisticated style

Aspire to new challenges and new goals to reach

About 2 months

I followed my instincts but always keeping the roots in the tradition and history of the area, rich in tradition and interesting ideas

Lovers of quality wine, image-conscious and the history of the wineries. Researchers of culinary pearls and excellent wines

The link with the history of this land, Usini in Sardina

My training has nothing to do with the world of design. I did some technical studies but then I realized that my path was elsewhere and I continued towards graphic design and advertising communication

Design is giving shape to ideas, creating a relationship between object and person through design.

Surely, the initial creative phase is the most stimulating one. At this stage, you accumulate experience, curiosity, analysis and attempts that are then finalized in the final project.

Above all instinct but also experience, without forgetting the ability to grasp cultural insights.

Good design proves its worth over time. There are objects that last for decades because their design is meant to live for a long time

Good design ensures a longer life to the object or product to which it is applied.

There are no secret ingredients but only study and daily application, open-mindedness and the right amount of creativity

L'architetto

Design is an interface, the way to relate people and things.

My myself and I

The fortitude and the will to express myself creatively

Making the product something people can feel right

Always the best

Making everything around us more and more beautiful to the eye, useful and functional

It depends on the project from one month to several weeks

I collect information, create moodboards, study the market and look for alternative ideas in other sectors in search of that spark that ignites the creative process.

Less is more

Both things

Fondamentale

These are elements that serve to convey emotions and therefore play a fundamental role.

I wish I had made it myself

I have almost always acted and worked alone

For me, design means expressing a feeling with shapes and colors to share with the rest of the world. Giving shape to ideas has always been my professional aspiration, then seeing people who relate to my designs, fills me with joy.

The Redfish agency has been involved in communication and graphic design for over 15 years, developing communication and design projects for several Italian companies. Our mission is to create great projects that will become great successes for our customers.

Design is giving shape to ideas, creating a relationship between object and person through design.

Surely, the initial creative phase is the most stimulating one. At this stage, you accumulate experience, curiosity, analysis and attempts that are then finalized in the final project.

Creativity cannot be controlled and does not have a time or place. It can express itself in different places and at different times. For example, I let my mind go when I run. During running, the mind is free and ideas run fre

Surely, the most important aspect I take care of in my projects is that of coherence between the idea and the goal. It is important for me to make sense of the ideas, and to finalize them to be as close as possible to the goal set in advance.

Fear and the sense of challenge in facing a new challenge.

The greatest feeling is the one that originates from seeing your idea created, used and experienced by the people for whom it was intended.

Design is the bridge that joins an object to people. In my opinion, the success of a good design stems from the strength that this bridge has in creating and maintaining a relationship with the people who then use that object.

I would say that the visual aspect is the first thing that strikes me, the balance of shapes, colors, typography, form and ergonomics. Secondly, I evaluate the effectiveness of these elements in relation to the function and needs of the target for which the design was created.

Today, designers have the task of understanding how to interpret reality and evolving with it. Responsible design is as much a key point today as it was yesterday. Perhaps, today it is addressed more as a universal topic; therefore, it assumes greater value. I believe that we need a push towards a more minimalist and essential design that respects the environment, and above all man.

My sources of inspiration are found everywhere, whether during a day at the beach, or at an exhibition, in front of the TV, or reading a book. In short, creativity comes when you least expect it

Clean and basic, respectful of the needs of companies but mindful of the needs of the public. I think of design as a code that translates product messages and renders them in the language that people can understand.

I come from Sardinia, a land that has a great history and a vast iconographic heritage. I try to draw from it without trivializing it, but rather, by reinterpreting it in a new or different key.

On the positive side, I see the possibility of creating new ideas, new forms and new communication codes, while on the negative side, there is a fear of being misinterpreted or misunderstood.

Less is more

A designer should have the widest possible cultural scope in order to have a broad, neutral view. Naturally, technical skills also count; however, they must always be ready to service the idea.

It depends. I do not measure the time spent on a project in hours or days.

I love design packaging, particularly for wines. It is a world that I like and that can be very satisfying.

Over time, I have discovered that I am a solitary animal, at least during the idea research and development stage.