The Sands Wine Labels Wine labes by Giovanni Murgia is a highly esteemed winner of the very prestigious 2018 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2018
The Sands Wine Labels Wine labes
Client: Cantina Li Duni
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #67776The Design
About The Sands Wine Labels Wine labes
To realize the design of these labels, the research has been carried out on printing techniques, materials and graphic choices, able to represent the values of the company, the history and the territory in which these wines are born. The concept of these labels starts from the characteristic of wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. This concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The three labels together make up a design that represent the winery mission.
The Recognition
About the A' Design Award
The Sands Wine Labels Wine labes is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. The Sands Wine Labels Wine labes is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. The Sands Wine Labels Wine labes is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
La prima idea era quella di dare continuità all'immagine delle etichette rispetto alle precedenti ma conferendo maggiore prestigio ed eleganza al loro design. Quindi rappresentare il concetto della sabbia sulle etichette per richiamare la caratteristica di questa cantina e dei suoi vigneti: essere allevati sulla sabbia del mare a poca distanza dalla costa.
What has been your main focus in designing this work? Especially what did you want to achieve?
Volevamo raggiungere un risultato che desse eleganza e prestigio a questi vini e che nello stesso tempo li rendesse unici e riconoscibili.
What are your future plans for this award winning design?
Dare sempre maggior risalto al mio lavoro e raggiungere sempre obiettivi più importanti.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Dimensions & Packaging
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Tags
- wine, label, packaging, wine label design
- Production Technology
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Design Challenge
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Research
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Inspiration
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Project Duration
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Operation Flow
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Patents
- No copyrights on this project
- Team Members
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - Image Credits
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
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