Beeopic Honey by Sophia Georgopoulou is a highly esteemed winner of the very prestigious 2018 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2018
Beeopic Honey
Client: Biopic Thyme Honey
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #67903The Design
About Beeopic Honey
Beeopic is a premium quality thyme honey from Kalymnos, Greece. The name Beeopic was born based on a play on the English word biopic which is used to describe a cinematic or television biography of a person and the bee, expressing the dedication beekeeping demands in order to achieve high quality honey. Inspired by the brand name, the design expresses the idea that the bee itself writes the beekeapers' life. By choosing this idea, a logo was created that shows a bee with its lower part of the body being a fountain pen. The rough packaging design connote the handmade essence of the product.
The Recognition
About the A' Design Award
Beeopic Honey is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Beeopic Honey is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Beeopic Honey is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main inspiration of this project was the beekeepers lifestyle. Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs.
What has been your main focus in designing this work? Especially what did you want to achieve?
Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees.
What are your future plans for this award winning design?
Help my client increase his sales and my work to be recognised.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BEEOPIC is a brand new premium honey from Kalymnos, Greece.
Dionysis Trikilis (the client and the beekeeper) asked us to create the brand name and the visual identity and packaging of his product. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person.
Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees. - Dimensions & Packaging
- Label Design of 1000g / 25,2 x 18cm (total size with top sticker)
Label Design of 500g / 21 x 14cm (total size with top sticker)
hanged card for both sizes / 12 x7 cm (open) - Tags
- honey, thyme, kalymnos, bee, pen, fountain pen, black, design award, graphic design greece, sophiagdotcom, sophia georgopoulou, greece, food, beekeeper, biography, pen, greek honey
- Production Technology
- Glass jar in 500gr and 1000gr
sticker label printed in Offset method
hanged card with details of the product - Design Challenge
- The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Kalymnos. But the most interesting part was that the whole collaboration took part through Skype and emails.
- Research
- The main research regarding this project was the other honey brands mainly in the Greek but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Beeopic trying to express its main values, concept and quality.
- Inspiration
- The main inspiration of this project was the beekeepers lifestyle.
Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs. - Project Duration
- This project started in May 2017 and the first batch of products were finalised in August 2017. The project is still ongoing with new label designs for new products.
- Operation Flow
- Every Beeopic Honey product comes with a little hanged card explain the biography of the beekeeper as long as details about the product. On the actual jar there is a space where you can write the persons' name that you want to give this product as a gift. Beeopic products can be found online on www.beeopic.gr
- Patents
- Copyrights belong to Sophia Georgopoulou, 2017.
- Team Members
- Design: Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogianis
Photographer: George Pavlakos
Printer: Petros Daniil - Image Credits
- Image #1: Photographer George Pavlakos, 2017
Image #2: Photographer George Pavlakos, 2017
Image #3: Photographer George Pavlakos, 2017
Image #4: Photographer George Pavlakos, 2017
Image #5: Photographer George Pavlakos, 2017
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