FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ Beeopic Honey by Sophia Georgopoulou, designed for Biopic Thyme Honey, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2017 - 2018 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Beeopic Honey
Beeopic is a premium quality thyme honey from Kalymnos, Greece. The name Beeopic was born based on a play on the English word biopic which is used to describe a cinematic or television biography of a person and the bee, expressing the dedication beekeeping demands in order to achieve high quality honey. Inspired by the brand name, the design expresses the idea that the bee itself writes the beekeapers' life. By choosing this idea, a logo was created that shows a bee with its lower part of the body being a fountain pen. The rough packaging design connote the handmade essence of the product.
Award Record
This recognition makes Sophia Georgopoulou a winner of 3 A' Design Awards. All of the awards belong to the 2017 - 2018 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/67903
- A' Design Award Page: https://competition.adesignaward.com/67903
- Media Showcase: https://www.designnewsroom.com/!67903
- Laureate Profile: https://designers.org/d/197890
- Further Information from the Laureate: http://www.sophiag.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beeopic Honey
- Function
- Honey
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, White Smoke, Saddle Brown, Silver and Dark Slate Gray
- Images
- 5
- Client
- Biopic Thyme Honey
The Recognition
- Laureate
- Sophia Georgopoulou
- Country
- Greece
- Recognition
- A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #67903
Credits
- Team
- Nikos Vlachogianis, George Pavlakos and Petros Daniil
- Image Credits
- Photographer George Pavlakos, 2017
Design Details
- Unique Properties
- BEEOPIC is a brand new premium honey from Kalymnos, Greece. Dionysis Trikilis (the client and the beekeeper) asked us to create the brand name and the visual identity and packaging of his product. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person. Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life.
- Inspiration
- The main inspiration of this project was the beekeepers lifestyle. Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs.
- Research
- The main research regarding this project was the other honey brands mainly in the Greek but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Beeopic trying to express its main values, concept and quality.
- Challenge
- The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Kalymnos. But the most interesting part was that the whole collaboration took part through Skype and emails.
- Realization and Technology
- Glass jar in 500gr and 1000gr sticker label printed in Offset method hanged card with details of the product
- Operation and Interaction
- Every Beeopic Honey product comes with a little hanged card explain the biography of the beekeeper as long as details about the product. On the actual jar there is a space where you can write the persons' name that you want to give this product as a gift. Beeopic products can be found online on www.beeopic.gr
- Project Duration and Location
- This project started in May 2017 and the first batch of products were finalised in August 2017. The project is still ongoing with new label designs for new products.
- Specifications
- Label Design of 1000g / 25,2 x 18cm (total size with top sticker) Label Design of 500g / 21 x 14cm (total size with top sticker) hanged card for both sizes / 12 x7 cm (open)
- Keywords
- honey, thyme, kalymnos, bee, pen, fountain pen, black, design award, graphic design greece, sophiagdotcom, sophia georgopoulou, greece, food, beekeeper, biography, pen, greek honey
