Packaging Design Award Winner.
Awarded for Good Packaging Design.
The team saw an opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way, the team wanted the brand’s quality to whisper rather than shout. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated all hallmarks of premium products in the skin care category.Learn More