Shallot event promotion

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Shallot event promotion
by Sha Zhu

Awarded April 15, 2017
CLIENT: CFDG Young Director Support Program
6.521

Shallot is the visual identity designed by X1000 studio for the CFDG Young Director Support Program, including logo, posters and extended design. The designers use the first impression of shallot to show vitality, as a symbol of young, life, growth and the vigorousness of these young directors. Moreover, shallot has the flavor of spicy, symbolizing the brave spirit of young people in trying new things. Contrasting from other film awards often using gold and black, this visual identity uses green and white, the designs trying to create a very different look from common impression.

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