Daily Breads Packaging design system
by ELEPHANT DESIGN PVT LTD
- Awarded April 15, 2017
- CLIENT: Elephant Design Pvt Ltd
- 10.765
We devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.
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