Safe - Urban Beachwear Rebranding

Safe - Urban Beachwear Rebranding
by Max Bosio

• Awarded April 15, 2017
• CLIENT: Safe Milano
• 14.963

The graphic design reflects everywhere a clean, elegant and minimal style. The project has been developed via multidisciplinary approach. All the communication materials have been ideated with the new visual identity: more effective, more distinctive and recognazible. So the lookbook and the product catalogue have a new identity that reflect the new nature of Safe: a brand storyteller, emotional and expressive. The airplane ideogram even when used individually, becomes the unmistakable icon of the company.