MiLLiSECOND measure

Art Supplies Design Award Winner.
Awarded for Good Art and Stationery Supplies Design.

MiLLiSECOND measure
by Hidebumi Yamaguchi

  • Awarded April 15, 2017
  • CLIENT: Takeda Inc.
  • 76.003
The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.

The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.

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Good  Design

MiLLiSECOND measure

Good Design

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MiLLiSECOND measure

Great Design by Shunji Yamanaka & fuRo

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Hidebumi Yamaguchi

Designer of MiLLiSECOND measure


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