Masedu / Arestidu Packaging identity

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Masedu / Arestidu Packaging identity
by Neom

  • Awarded April 15, 2017
  • CLIENT: NEOM
  • 5.339
The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.

The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.

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Good  Design

Masedu / Arestidu Packaging identity

Good Design

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Masedu / Arestidu Packaging identity

Great Design by Shunji Yamanaka & fuRo

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Masedu / Arestidu Packaging identity

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Masedu / Arestidu Packaging identity

Masedu / Arestidu Packaging identity

Neom

Designer of Masedu / Arestidu Packaging identity


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