8 Tickets Wine

8 Tickets Wine
by Juan Manuel Rodriguez Prous

• Awarded April 15, 2017
• CLIENT: Vihucas
• 5.258

8 Tickets presents a visual code unlinked from its common use to generate attraction on the client. For this, the metro lines show, through the stops of each of them, different contexts and situations in which the product can be consumed. In order to build and reinforce the consumer’s experience, it includes a ludic dynamics that allows the user to keep the memory of the comsuption through their interaction with it.