Twisting Spirits Gin Packaging

Twisting Spirits Gin Packaging
by Lyon & Lyon Studio

• Awarded April 15, 2017
• CLIENT: Twisting Spirits
• 5.137

Twisting Spirits are IT geeks turned gin geeks, inspired by their data-driven background Lyon & Lyon wanted to apply it to the often traditional world of gin. TS's gins have very distinctive flavours, L&L ensured the consumer could experience each flavour before tasting it, by open sourcing their ingredient data. The labels are a result of representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes.