Fattoria il Gambero - Winery Visual Identity by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2017
Fattoria il Gambero - Winery Visual Identity
Client: Ferrariodesign
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Visual Identity
Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880.
This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present.
The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure.
The Recognition
About the A' Design Award
Fattoria il Gambero - Winery Visual Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Fattoria il Gambero - Winery Visual Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Fattoria il Gambero - Winery Visual Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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